blackberry z30

Though struggling financially, BlackBerry isn't giving up just yet. The brand has presented its latest high-end smartphone, the Z30, a device with a 5-inch screen that runs a brand new version of the company's in-house OS.

With its 5-inch Super AMOLED screen, the new smartphone resembles a larger version of the Z10. Under the hood, the BlackBerry Z30 is equipped with a 1.7GHz quad-core processor, a powerful battery (2880 mAh) for up to 25 hours of use between charges, and a new antenna, which is said to optimize reception when the network signal is weak. The new smartphone is also the first to feature BB 10.2, the latest update to BlackBerry's proprietary OS, which will make its way to the Z10, Q10 and Q5 in mid-October.

Launching in the UK and the Middle East before the end of this month, the BlackBerry Z30 will make its way to additional markets, including the US and European markets, before the end-of-year holidays.

The Z30: BlackBerry's salvation, or its last hurrah?

BlackBerry finds itself in an increasingly precarious situation as its smartphone market share has continued to decline, standing today at just 3 to 4 percent, according to different analysts. Directors at the Canadian firm are looking into a number of possible solutions to the company's financial crisis, including the sale of the company itself.

After a lukewarm reception for the Z10, released in 2013, this latest device may be BlackBerry's last chance to bounce back in the increasingly competitive smartphone market.

Watch the video presentation of the BlackBerry Z30: youtu.be/cQVKISYQ31s